TAG Heuer was established in 1860 by Edouard Heuer. It was only a small watch workshop in saint Jeremiah of Switzerland. It is worthy of mentioning that it was called Heuer but no TAG at first. The watch brand developed quickly with the hard word so in 1916, it created the earliest sporty chronograph model in the world. In 1920, it was chosen as the official timepiece by Olympics and in 1969, it cooperated with Breitling and Hamilton to release the world’s first self-winding mechanical movement. In a word, cheap fake TAG Heuer had a glorious history before 1970s.
However, something unexpected may happen at any time. The quartz storm came without any prediction. Heuer was purchased by TAG group, that is why it is named TAG Heuer now. In 1999, TAG Heuer was purchased by LVMH group.
Looking back to the long history of TAG Heuer, two important points should be noticed. The first one is that the watch brand has kept trying to making breakthroughs in technology, and the second is that it built a close relationship with racing sports. It is exactly the two points that decide the destiny and temperament of TAG Heuer. The iconic features of the innovative copy TAG Heuer Carrera make it be recognized at the first sight.